Working With TREND 

Areas of Focus

TREND clients, whether pursing SBIR or an innovative idea, have similar technical assistance needs. Some common areas in any product or technology commercialization process will include:

• An executive Summary or concept paper
• A product or service description and drawing
• A development cycle
• A marketing analysis and plan
• A management and organization plan
• A review of startup expenses

Possible Actions

To best ensure your success, you may need to address some or all of the following:

• Learn about the different intellectual property protections, such as copyright, trademark or patents
• Write a product description or concept paper
• Identify key selling benefits of your product
• Locate a lab to test technical features
• Conduct a market needs assessment